A Conversation with Goth Glamour Muse Mamie Hades
Bold, artistic, and deeply authentic, Mamie Hades is not just a model — she's a creative force. With a look that merges classic gothic influences, drag flair, and the elegance of vintage icons, she captures the eye and keeps it there. In this candid conversation, she opens up about her style evolution, what goth fashion means to her, and how staying true to herself has shaped both her image and her impact.
What first drew you to the goth aesthetic, and how has it influenced your identity as a model?
I had always been very creative, so in hindsight, it wasn’t shocking that I ended up dressing like this. I’ve been a fan of goth music for a long time — since I was 13, and I’m 23 now. I discovered bands like Bauhaus and The Cure in middle school and was instantly intrigued by every part of the subculture, especially the fashion. Of course, the clothing isn’t what makes someone goth — it’s about listening to goth music and keeping an open mind — but I’ve always been drawn to dark style. I feel happiest when I can express myself fully. It may be odd to some, but it brings me joy, and that’s what truly matters.
How do you incorporate your personal style into the shoots you do?
I like to be my own stylist and makeup artist as often as possible. It allows me to be authentically myself, which is when I feel the most comfortable and confident. I simply wear what I want to wear and try not to worry too much about whether others will like it. If it feels right to me, that’s enough.
Do you see goth fashion as a form of rebellion, self-expression, or something else entirely?
For me, goth fashion is a mixture of things — rebellion, self-expression, and definitely a form of art.
What are your go-to pieces in a wardrobe when you're creating a gothic look?
I really enjoy thrifting most of my wardrobe pieces. I love layering and adding small details to my outfits — it makes everything more visually interesting. It may sound a little silly, but I often just put on whatever items are “calling” to me that day. That instinctive approach keeps things exciting.
How do you prepare mentally and physically for a photoshoot that leans into dark or alternative themes?
I usually practice breathing and positive thinking techniques before a shoot. It helps me get into the right headspace and feel grounded. I want to show up as the best version of myself, especially when I’m creating something meaningful.
Are there any misconceptions about goth culture or goth models that you wish people would move past?
Definitely. I think a lot of people have a very stereotypical idea of what a goth is. People are often surprised at how friendly and bubbly I can be — which is funny to me, because I don’t judge others based on appearances. I’m just glad that people who follow me online and meet me in person often leave with a better understanding — that goths are down to earth, not miserable, and often quite kind.
Which photographers or artists inspire your work and why?
Bettie Page is my number one inspiration when it comes to modeling — she’s so iconic and timeless! I strive to be even five percent as incredible as she was. I’m also heavily inspired by drag, 1980s goths, and horror films — they all bring a certain drama and theatricality that I love.
How do you balance staying true to your aesthetic while also being adaptable for different brands or concepts?
I always let people know politely that I don’t like changing certain things about myself — I just want to be true to who I am when I create. That said, I love collaborating with photographers and creatives. I find the process super fun and rewarding, and I’m always open to ideas that align with my energy.
What role does music, literature, or art play in shaping your modeling persona?
Music, especially goth music, is a huge part of how I shape my persona. It’s the emotional backdrop to so much of my creative expression. The aesthetics of horror films and the boldness of drag culture also feed into the theatrical and expressive parts of my style. It’s all connected.
What advice would you give to aspiring alternative models trying to break into the industry while staying authentic?
I would tell them that it’s okay if not everyone understands you — you’ll find your crowd eventually. Don’t worry about that part too much. Always be who you are deep down, and never water yourself down to please others. This is your life — live it!
Conclusion
In a world that often pushes conformity, Mamie Hades stands as a radiant example of self-expression and fearless authenticity. Her work isn’t just about aesthetics — it’s a statement of individuality, passion, and creative freedom. Whether she’s channeling gothic elegance, Bettie Page glam, or drag-inspired fantasy, she reminds us that staying true to ourselves is the boldest and most beautiful choice of all.
Photo Credits:
Model: @mamiehades
Photo: @villainesstrin
