Tatiana Drok Interview

Tatiana Drok is a visionary force in the world of fashion photography, known for her seamless transition from costume design to capturing breathtaking images that have graced the pages of high-end magazines and campaigns for prestigious brands. What began as a solution to a shortage of photographers who could capture her designs evolved into a thriving career that reflects her unique artistic sensibility and deep understanding of fashion. With an innate ability to interpret a client’s vision and a remarkable intuition for future trends, Tatiana has redefined the role of the photographer as both an artist and a storyteller. Her work stands as a testament to her dedication and her talent for bringing elegance, innovation, and soul to every project she undertakes.

What first drew you to fashion photography, and how did you transition into glossy magazine shoots and high-end fashion projects?

I became a photographer because, as a costume designer, I was sorely lacking professionals in the field of fashion shoots for my products. I decided to try to shoot my costumes myself as I see and feel them. I succeeded, and my work as a photographer has been highly recognized by designers and brands. I became so passionate about photography that I stopped being a designer. Now I only create images

Can you share a memorable story about a project where you were able to bring a client's vision to life in a unique way?

I consider all my work unique in some way. In order to create a good product, I let the brand philosophy come through my vision and feelings and get to know the client’s inner world more deeply through their profile and references. I find it important to discuss together the style in which the client wants to shoot. I bring the client to a “picture from their imagination.”

When working with well-known brands versus emerging brands, do you approach your shoots differently, or is your creative process consistent?

Usually, big-name brands have a clear set of requirements, and here it is important not to deviate from the set course. It’s essential to professionally hear the client’s desire, observing all the nuances and requirements—no amateurishness unless it’s asked for.

For a start-up brand, everything is not as strict, and the photographer often acts as an artist who comes up with the idea and concept. All in all, everything is individualized.

How do you generate fresh ideas for each shoot, especially with the fast pace and constant evolution in the fashion world?

Things work themselves out. I see a cool location, and immediately, in my imagination, I have an idea of what and how to shoot there. It’s all somewhere inside me, in the factory settings. I can’t explain it—I just feel it, and everything happens by itself.

What challenges have you faced in the international publishing world, and how have they shaped your approach to photography?

Many magazines exist through advertising, and that’s fine; only a few publications maintain some kind of identity and their own style without relying on monetization. I’m sure that the rating of a publication largely depends on the taste of the editorial staff. How popular a magazine is depends on the desire to get into it, which means there’s a contest basis or financial guarantee.

I prefer the contest! I love getting covers.

How does your background in design influence your photography style and creative direction on set?

Education and experience don’t just influence; they help you navigate your own style, finding what is particularly cool and in demand. It’s what they come to you for.

What role do trends play in your work, and how do you balance them with your unique vision to stay relevant in fashion?

I have an amazing ability to sense future trends. This is probably due to the fact that, during my time as a designer, I developed a keen eye for trends and am constantly learning about related trends.

How do you stay inspired and continuously push creative boundaries, especially when collaborating with top-tier brands and magazines?

My inspiration is inexhaustible, and while creating my work, I willingly share the result with everyone who lacks it. I would love to never run out of funds for creative projects and to find sponsors for them as well.

What are your aspirations for the future of your career, and are there any dream projects or brands you’d love to work with next?

I prefer to keep all plans and dreams a secret; otherwise, they are not destined to come true. But I really hope that I will be able to realize at least part of my plans.

Conclusion: As Tatiana Drok continues to evolve her craft, she remains a beacon of inspiration for aspiring creatives, and her work speaks to her rare ability to merge style with substance. Her background in design, combined with an unwavering passion for photography, has allowed her to push creative boundaries and cultivate a personal style that resonates globally. Tatiana’s journey is one of relentless creativity and vision, and her aspirations for the future promise even more groundbreaking work. Through her art, she invites us to see fashion not merely as an industry, but as a canvas for profound expression and beauty.

Photo: @droktata_photo_vibe

Fashion: @butaforfreak

MUA: @thepavlovaanna

Hair: @trend__hairstyles

Model: @mariaa.rodkina