SHADU

«Аrtists should convey the message that despite differences, people all over the civilized world have many beautiful things in common!»

The Ukrainian artist exclusively spoke about her new musical direction and whether she will return to shooting fashion videos, which until recently have been garnering millions of views on TikTok.

1. In addition to the vocal path, you decided to add dj-ing. Why did you and what was your motivation?

Synth pop and electro pop are two genres of electronic music I have always loved.  I love the fact that there are so many different genres in electronic music. It has always been my wish to cross borders and be an international artist - to reach the audience in Ukraine and all over the world. A Ukrainian example of this is Artbat, one of the most popular DJs and sound producers in the world. About DJing - as a musician I've always been interested in playing new instruments - first violin, then guitar, then piano! I've always been into DJing, so I decided to add it to my list.  As soon as I started to pay more attention to it, I felt that this direction is so exciting and inspiring for me - I don't know how I lived without DJing before. I will definitely do a combination of djing and singing. I think people will love this mix.

2.  Since your songs have been on the world charts, do you get letters from your international fans?

I get letters from people from different countries who like my production! I think that the charts are an indication of the listeners' interest in my work. I'll keep doing my best to release good, quality and modern music! I don't want to stand still and I will continue to expand my audience even more.

3. Among all Ukrainian artists, you are probably the only one who always wears designer clothes. Is it easy to find ideas for new looks? How does it work?

I have always been a fan of fashion and stylish, flamboyant looks! I really appreciate that I can afford to look how I want to and not how society expects us to. This is the first reason why I have designer costumes made just for me! The second reason is that I am not tall and very often things in showrooms simply do not fit me, because unfortunately brands sew on the average human height - 170 cm. In my opinion, this is a big mistake! Because nobody is perfect! Not all people are thin, not all people are tall! All my looks are created by my director Aisha Milevskaya! I am lucky to have such a talented person beside me! The way she sees me, the costumes she creates for me, I consider the highest level of talent and art!

4. The global market is evolving rapidly. What do you think an artist/blogger should look like in 2024? What should they carry and what are the main messages of their work in your opinion?

The whole world is in a state of uncertainty now, and people often do not feel as comfortable and safe as they used to! I think artists should convey the message that despite differences, people all over the civilized world have many beautiful things in common! And this can unite people and lead them to the brighter things within! Music can start to change the world for better!

5. In one of your interviews, you said that you were going to go back to making fashion videos when the time came. Because your previous videos had million views in TikTok.

Since the beginning of the full-scale Russian invasion, neither I nor my subscribers had time for fashion videos, so I spent a long time shooting political videos and leading the information front. But after a while my followers started asking me to put fashion back on my blog because they realized that war is a long-term thing, that we need to live here and now and look for some positive things in this life. I am very happy about this, because for me fashion is not just a thing! It's about feeling, it's about being inspired, it's about creativity! I plan to make even bigger fashion videos in the future! Take them to a whole new level by combining music and fashion in one video!